about us

“don’t start clothing brand” - is the advice we’ve heard time and time again. But here’s the thing: we want to.

As Simon Sinek famously said, “Start with why.”

So, why are we building seam project?

We’re two mates with a shared dream to build a brand. It's something we’ve talked about for over a decade. Finally, it feels like the right time to make it happen.

For us, seam project is more than just caps. It’s about building something real, from the ground up and bringing you along for the ride. We're not here to sell a perfect image. We want to show the full picture: the wins, the losses, the mess in between.

It's about transparency, growth, and staying true to the process. Our hope is that by showing up honestly, we encourage you to do the same - to chase what matters to you and start that 'project' you've always put off.

Why “seam project”?

The word “Seam” reflects the very foundation of what we create - a nod to the craftsmanship, detail, and precision in every stitch. It symbolises our commitment to quality and the art of construction.

“Project” speaks to our mindset: creative, evolving, and never finished. We see this brand as a living, breathing endeavour - one that grows, experiments, and improves over time.

Let's build something great.