about us

“Don’t start clothing brand” - is the advice we’ve heard time and time again. But here’s the thing: we want to.

As Simon Sinek famously said, “Start with why.”

So, why are we building Seam Project?

We’re two mates with a shared ambition to build a clothing brand. It's not a whim; it’s an idea, a dream, and a goal we’ve talked about for over a decade. Finally, it feels like the right time to make it happen.

For us, SeamProject is more than just clothing. It’s about building something real, from the ground up and bringing you along for the ride. We're not here to sell a perfect image. We want to show the full picture: the wins, the losses, the mess in between.

This is about transparency, growth, and staying true to the process. Our hope is that by showing up honestly, we encourage you to do the same - to chase what matters to you.

Why “Seam Project”?

The word “Seam” reflects the very foundation of what we create - a nod to the craftsmanship, detail, and precision in every stitch. It symbolizes our commitment to quality and the art of construction.

“Project” speaks to our mindset: creative, evolving, and never finished. We see this brand as a living, breathing endeavour - one that grows, experiments, and improves over time.

Let's build something great.

Ben + Matt | Co-Founders