the city grind lookbook

Stage two of Never Stop the Grind is the City Grind.

We partnered with @imperfectcoffee, an independent coffee shop in the heart of Altrincham, Manchester, founded by the dream team Matthew and Mavis.

Every detail of the space is considered. From a bespoke-built counter designed for all-day service, to branded glassware, mugs and their own coffee blend. Even down to adjusting the coffee daily based on weather and water pH.

This is what showing up looks like. Craft, consistency and care, every single day.

Never Stop the Grind.